To raise awareness on campus for the UW Farm, we wanted to create an exhibition that invites students to ‘get dirty’. To advertise, we made giant vegetables to post around campus with a QR code to link to the location of the space. At the main exhibition space, students were invited to pot seeds and pick fresh veggies. Visitors could leave with takeaways such as stickers, an educational zine, a packet of seeds, or a tote bag.