Nextdoor helps connect customers and restaurants by highlighting stories and values behind every business owner. Unlike other platforms in this space, Nextdoor reframes the search and browse experience by emphasizing short bios and histories of the restaurants. Users can search restaurants by categories such as "Women-led" or "Black-owned" to find businesses they want to support and uplift. This platform also includes the merchant's perspective and gives them a platform to share their mission. Additionally, Nextdoor posters were created to help promote the platform and create a direct connection between the app and the community.