My capstone project is a branding rep-vamp for my best friend’s side hustle cookie business. We have talked about building a brand to expand her business and create a stronger foundation to work from. Her cakes and cookies are beautiful but I want to take her dream to the next level! Not only was this a super fun and exciting project but I also had a client to work with the entire quarter. It was a great challenge for me to not just design something that I love but rather a design for a client and their company’s needs. The final project included a new logo and entirely new visual identity and photography style to evoke a unique, punchy, and friendly feel.