About 54% of all college students will take out some type of loan to pay for their education. We conducted research with current UW students who are using student loans to pay for school in order to gain more insight. From this research, we decided to create an information booklet geared towards high school students who are planning to go to college and not sure how they will afford to pay.
Once our research and data were narrowed, we created a list of topics and work pages that would be relevant to these students. Due to the fact that this is a student project, we decided to "collaborate" with The Financial Aid Handbook by Carol Stack and Ruth Vedvik. Not only is their book jam-packed with great information, but we also found that the voice of their writing fit our design vision well.
For many high school students, large amounts of money and loans are foreign subjects and not talked about often. We wanted to create a space where they could learn about student loans while simultaneously understanding their personal financial situation and security. Using a mix of informational graphs, work pages, and friendly illustrations, we created an inviting space to talk about money.
We wanted this workbook to feel friendly but sophisticated at the same time. In order to keep the booklet sophisticated, we played around with a number of layouts, grids, and styles of infographics that were cohesive to one another. The topic of loans and money isn't always interesting, but by using illustrations and a refined yet eye-catching color palette, we achieved the friendly and engaging aspect of our design.
Our final deliverable is a 63-page informational workbook that enables Washingtonians to understand and make smart choices about their student loans.
FULL PROJECT LINK